Does your blog or website ever get a bit bland or stale? The recipe for a great web presence is quality content, but good content doesn’t always have to be an article. Here are 7 different content ingredients that add a little extra zest and flavor.

They say content is king, and a content marketing strategy is a smart way for businesses to build web presence and a reputation for excellence and expertise. To create effective, quality content, though, local businesses should be asking (and answering) more top-level, strategic questions about the business and the audience. Here are four questions every business should think about when bringing content marketing into the mix.