Does your blog or website ever get a bit bland or stale? The recipe for a great web presence is quality content, but good content doesn’t always have to be an article. Here are 7 different content ingredients that add a little extra zest and flavor.
Twitter is growing rapidly, and more and more businesses are joining the social network. Are you just getting started with Twitter for your brand? Consider some of these ideas for getting the most out of your business Twitter profile.
They say content is king, and a content marketing strategy is a smart way for businesses to build web presence and a reputation for excellence and expertise. To create effective, quality content, though, local businesses should be asking (and answering) more top-level, strategic questions about the business and the audience. Here are four questions every business should think about when bringing content marketing into the mix.
The inner haters are exhausting, they’re eating up your emotional capital, and they’re keeping you from doing good work. Even worse, when you indulge your inner haters, that attitude can spread to the people around you. The people you care about, who you should be investing your emotional currency in instead.
It’s time to push the inner haters to the left.
Gen Y in the workplace: we’re here, get used to it.
Gen Y cuspers like me have been here for a while (I entered the post-graduate workforce 5 years ago). Yet even in my current company, which is full of Gen Y workers and relatively young executives, I don’t think the corporate culture is quite used to having us around. I’ve observed more generational divide in my eight months here than I did in four years of agency work.
While there will always be some misunderstanding on both sides of a generation gap, making the most of a Gen Y workforce doesn’t mean overhauling the corporate structure. With a little bit of give, employers can get a lot out of their younger workers.
As part of my ongoing efforts to increase my knowledge in the social media and digital landscape, I decided to pay my first visit to SXSW Interactive.
However, I didn’t have the spare cash (or the spare time off work) for a badge and a week’s worth of conferencing and partying. I opted to make a badgeless adventure out of it on the weekend, and scoured Eventbrite and Plancast for badgeless events that I could attend. I made up a little calendar on my phone, downloaded a bunch of cool apps, and headed out. Yesterday was my first day of hitting up downtown Austin and assorted SXSWi meetups and parties.
I’ve learned many lessons from this little experiment, some of which might be useful to anyone considering going to SXSWi for the first time.
Last week I committed career suicide.
I walked into the office of my bosses’ boss’ boss’ and tore apart our department. I criticized our training. I complained about our career development. I highlighted all the problems with our product. I called people out and named names. I expressed my thoughts and talked about the workplace negatives with pure honesty and no reservations.
It was scary. It was liberating. And I think it was one of the best things I’ve done for my career lately.
I explain a little in my About section of what I mean by life on the cusp and my feelings of being in transition or on the verge of it in a lot of places in my life. One of the pitfalls of feeling perpetually thisclose to making a transition is the way it can overshadow everything else. Sometimes it makes you feel like you’re just spinning your wheels and make you forget about the other good stuff you’ve got going on. I really felt that in the past week, especially at work. (Though I’m half-blaming my kill-the-bronchitis antibiotics for the onset of funk. Thanks, Biaxin!)
So with that in mind, I thought it would be worthwhile to focus a bit on some of the things that make me really happy right now. Happiness is where you find it, in the big things as well as the little ones, so these range from the very important to the frivolous. But all of them have one thing in common: They make me smile.
I really believe in the concept of mentors, and for the first time in my career, I’m feeling the lack of a mentor in my life.
My previous boss was a well of knowledge, and he gave me every opportunity to grow, learn, take on new challenges, and discover where I wanted to take my career. It was a mentoring relationship that I valued, but it was also one that I sort of outgrew as my career goals took me into a different area of marketing and communications.
When I moved to Dallas, I jumped from a traditional agency background to Internet marketing and social media. After four years at my previous position, I made a lateral move into another entry-level job, because I knew that the social media space is where I want to build my career. And now, in my new environment and with my new goals, I’m facing the mentoring conundrum.
Welcome to Life on the Cusp
Thanks for dropping in! I'm Teri: Full-time social media nerd, book lover, netizen, wife, geek. Part-time artist, writer, traveler, linkspammer, movie-riffer.
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